‘Bleisure’ travel a challenge – and opportunity

CTM SG GM_Eugene TanMillennial travellers are increasingly blurring the lines between business and leisure travel, creating new challenges for the corporate travel industry.
Travel management companies (TMCs) must redefine travel programs to effectively respond to this change, according to Corporate Travel Management General Manager Singapore, Eugene Tan.

This growing trend, which has been labelled “bleisure” travel, involves professionals mixing work trips with elements of leisure travel, often by adding extra days to their journey. This allows business travellers the opportunity to spend time with family and friends, or enjoy what a new location may offer, potentially taking the stress out of the trip and improving productivity.

Eugene will provide key insights into current bleisure trends in a presentation to the 10th ITB Asia Trade Show at Marina Bay Sands, Singapore, on October 26.

“Business travel is no longer just about the flight and the room, particularly for younger people,” he says. “Achieving a positive work-life balance is very important to them. They want a less formal experience where they can catch up with friends, as well as visit places of interest and learn more about a destination.”

According to a Chase Marriott Rewards Premier Business Credit Card Survey, 78 per cent of millennials sought leisure time on a business trip, with 60 per cent saying personal time benefits their business by helping them think big picture.

Eugene says the growth in bleisure travel is forcing companies and TMCs to rethink approaches to travel risk management and duty of care, budgeting requirements and supplier negotiations.

“We need to provide flexibility in our offerings to meet these changing needs,” he says. “At CTM we are talking to our customers about a range of issues. Duty of care is important as companies need to understand exactly what insurance provisions they have in place during the bleisure days of a trip. At CTM, we integrate business and leisure booking data into our traveller tracking tools and after-hours emergency assistance programs, which can provide further piece of mind.”

Despite these challenges, Eugene says bleisure travel can add significant value to business trips and enhance employee benefits programs.

“Combining these opportunities with the right risk management can lead to a more successful overall corporate travel program,” he says.

About ITB Asia

The 10th ITB Asia Trade Show is an annual, three-day convention held in Singapore from October 25-27. The event is a key industry forum for leading travel companies and emerging small and medium-sized enterprises to meet with top international buyers from the MICE, Leisure and Corporate Travel markets.

About Corporate Travel Management (CTM)

CTM is an award-winning provider of innovative, cost-effective travel management solutions to the corporate market. Its proven business strategy combines personalised service excellence with client-facing technology solutions to deliver a return on investment to customers. Headquartered in Australia, the company employs more than 2,200 staff globally. The CTM network provides local service solutions in more than 70 countries globally.

About Eugene Tan, Corporate Travel Management General Manager – Singapore

Joining CTM Singapore in May 2016, Eugene Tan is responsible for the overall management of the Singapore operation. He more than 15 years of experience in the travel and GDS industry, operating in various divisions across the Abacus organisation from training, online solutions, product marketing to sales. Prior to joining CTM Singapore, he was with BCD Travel Asia Pacific managing the regional operations across 18 markets in the APAC region.

Media contact:
Rena Chan, Marketing Manager
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